When you buy (or build) a PC, you can slap any CPU, motherboard, or graphics card (assuming some basic level of hardware compatibility) and Windows will work with it. This is one of Windows’ greatest benefits, and biggest weaknesses. The OS has to support every Tom, Dick, and Harry, so it gets pretty bloated.

When you buy a Mac, you can swap out the RAM of your choice, or the HD, but if you want to upgrade your other components you gotta be careful. Steve Jobs likes this, because Mac users don’t upgrade, they replace.

Back to gaming: gamers love to overclock, frequently love to upgrade components, and don’t want to overpay for their components. (They’ll pay a ton of money for the latest graphics cards, but paying an Apple premium for the same stuff would never fly.) They know enough about computers to understand that “Apple” RAM is a ripoff.

So why should Apple care about supporting games? They wouldn’t stand to profit greatly at it, with much lower profit margins to that demographic. Apple makes their money by creating great things you can’t get elsewhere and selling at a hefty profit margin, and jumping in alongside the PC price wars wouldn’t benefit them at all. Furthermore, if you want to game on a Mac these days, you can install Boot Camp and run windows. Then, when you need to upgrade, you can dish out the extra dough for a whole new computer. Happy Apple.