0
Dear Flixster.com,
I didn’t know who you were a week ago, and I suppose that’s what you were trying to overcome. I know you’re just lonely for friends, and I know that you just wanted to build a multi-million dollar domain so you can sell yourself and make your creators very, very rich.
But you didn’t have to resort to the level of a common, sleazy, spammer to do it.
You see, I write email marketing messages for a certain manufacturer, and we use a return address that all our mail comes from. We request that (genuine, opted-in) recipients add us to their address books so that they can continue to receive news about new products and special offers that we send without our messages being accidentally filtered.
Last week, this non-personal email address got an email, and the subject was:
Cindy T has sent you a personal message
Lo and behold, it wasn’t a personal message at all. Because this non-personal email address doesn’t know Cindy T, and Cindy T certainly didn’t send a personal note to this certain manufacturer. The “personal message”? (Yes, I clicked through for research’s sake) The message was this: ” Hey, this quiz was fun – do it so we can compare.” When a week later we got another “Personal Message” from another person, I did some research on the web. It seems that you’ve been a bad .com.
From what I understand, when people sign up with free web-based email addresses, you ask for their login information, and then you go and send emails to the people in their online address books. Please stop your scummy practices. If you want more people to visit your site, make a service worth using, ask people to tell their friends about it (or give them some incentive to), and quit sending junk mail to every email address you can get your hands on.
Rest assured, I will never use your site, nor trust you with any personal information of mine. I wil also never recommend you to my friends, and if the topic comes up, I will do quite the opposite: I will tell them to stay away.
Now, you may be in some legal gray area where you can’t technically get fined or sued for anything. I don’t know. I do know that you’re treading on thin ice here, and you’d be much more likely to gain a more loyal customer base if you treated them with a little respect.
Thanks for never sending another “Personal note” again,
Andy




